Prop hunting

Hair Force

A little while ago one of my friends and former wedding assistant and current copywriter for an ad agency Natalie Galas contacted me about a fun little ad campaign she wanted to put together for her portfolio. The mock ad was for Rogaine and the concept was The Hair Force, reagin your territory.

We went to costume shops to rent the military regalia and found some dudes with awesome hair for the shoot. It was a fun little project. Hopefully there are more ad focused projects like this down the line. I really enjoyed the process of connecting a product to an ad concept and then putting it together in a shoot.